Group 113 - What Are the Layers of Total Branding?

Total Branding.

We bring together all your communications under one roof to provide an integrated and consistent presentation of your brand across all relevant media. By leveraging the internet along with traditional media, we can roll out a strategy to reach your target audiences and inspire action.

We handle any or all of the external communications challenges that face organizations.

A sample of the services we provide:

Total Branding

+ Brand Consulting

   1. Company, Product and Service Naming
   2. Taglines
   3. Competitive Name and Messaging Analysis
   4. Brand positioning
   5. Messaging Strategy
   6. Contextual Graphic Support

+ Marketing

   1. Business to Business
   2. Experiential Marketing
   3. Grassroots Campaigns
   4. Market Research
   5. Internal Interviews
   6. Qualitative Research
      Ethnography
      One-on-Ones
      Focus Groups
   7. Quantitative Research
      Online Surveys with Live Cross-tabulations
   8. Competitor and Trend Analysis

+ Advertising

   1. Copywriting
   2. Print Campaigns
   3. Online Campaigns
   4. Viral Strategies
   5. Online Guerilla Marketing
   6. E-mail/Newsletters
   7. Banners
   8. Microsites/Landing pages

+ Public and Media Relations

   1. Strategic Partnerships
   2. Press Releases
   3. Media Advisories
   4. Available for Interviews
   5. Media Training
   6. Press Kit
   7. Crisis Management
   8. Celebrity Outreach

+ Event Productions

   1. Audio/Visual Production
   2. Lighting Design
   3. Thematic Direction
   4. Invitations
   5. Promotion
   6. RSVP Management
   7. On-site Construction
   8. Sculpture
   9. Artwork
   10. Musical Curating
   11. Menu and Bar Design
   12. Staffing

+ Design

   1. Graphic
      Corporate Identity Development
      Logo/Graphic Design
      Collateral Development
      Style Guide
   2. Web
      Website/Application Development
      User Interface & Information Design
      Content Strategy
      Content Development
      Page/Navigation Design
      Production/Programming
      Database/eCommerce
      Content Management Systems
      Site Management
      Content Syndication—Blogs, RSS feeds, meta sites, etc.
      Search Engine Optimization
   3. Environmental
      Creative Design of Space to Match
        Organizational Aesthetic

See how past clients have used our services to fill their communications needs by visiting our Project Gallery.